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APP•TI•TUDE – Blackberry Application Development Competition
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Today, the Ministry of Business Development and Tourism in conjunction with Research In Motion (RIM), and local carriers Cellular One and M3 Wireless announced "App•ti•tude"; a competition for software developers and entrepreneurs to create innovative applications for the BlackBerry smartphone and the new Blackberry PlayBook.

Minister of Business Development and Tourism the Hon. Patrice Minors said, "The Ministry of Business Development and Tourism, is excited to sponsor this event which serves to challenge our developers and would be developers, to create applications suitable for the Bermuda marketplace and perhaps for the global marketplace as well. By doing so, we hope to stimulate and encourage a whole new crop of Bermuda entrepreneurs who may be financially rewarded and recognised for their efforts and intellect.

"App•ti•tude has proven to be a popular competition and we have been wowed by the submissions in 2009. Without question, technology changes at breakneck speed, and if we are to ensure that we remain competitive on a global level, then we must provide forums and events such as these which not only serve as a growth opportunity for learning, but as a growth opportunity for our local entrepreneurs."

"The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled to learn that this competition will enhance that experience for customers in Bermuda", said Mike Lazaridis, President and Co-CEO, Research In Motion.

Entrants to the competition are asked to develop and submit applications that are Bermuda-focused and both individuals and teams are encouraged to enter. Winning entries can receive a FREE trip to the 2011 BlackBerry Developer Conference, which runs October 18 - 20 in San Francisco, California and up to $5,000. Developers under the age of twenty-five, can enter in the Youth Category. The top application in this category will win a Blackberry PlayBook and $2,000.

"The popularity of mobile applications is growing worldwide but here in Bermuda, there is a lack of Bermuda-focused applications," said Sheila Lines, CEO of M3 Wireless. "The application development contest is a great initiative by the Department of E-Commerce to help create Bermuda-focused applications for BlackBerry smartphones. M3 is very happy to once again support this contest," she continued.

"CellularOne is proud to partner with the Ministry, RIM and others in the industry to support App•ti•tude for the second consecutive year. As market trends and demands for smartphones increase in wireless telecommunications, it is important to exhibit the talents of those Bermudians who are innovators with an entrepreneurial spirit within the industry." says Rob McNabb, CellularOne Director of Marketing.

The corporate winner of the 2009 App•ti•tude competition, Table.bm, is available to users via their mobile app and a fully operational website. "Our number of restaurants covered is growing each month," said John Kyle.

"There is no cost to either the either the restaurant or the public for its use." While usage is not as high as they would like, they are pleased with the results as the number of users continue to grow. Recent enhancements allow hotel concierge services to make reservations on a guest's behalf and confirmation is sent to both email addresses. "We're currently working on a voice response module and welcome suggestions to make table.bm more useful."

For those who need direction on how to get started in this competition, RIM will be flying down their own specialist to host a free Blackberry application development boot camp for would-be entrants. This boot camp will be held in April and details and registration information can be found at www.apptitude.bm.

For additional information on the competition, on Wednesday, March 23rd from 5.30 p.m. – 7.30 p.m. Wired Wednesday will provide an additional networking and learning opportunity. Wired Wednesday, in association with the Business Technology Division of the Bermuda Chamber of Commerce, will take place at the Royal Bermuda Yacht Club. For more information or to RSVP email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Editor's Note:
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

 
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